Right. No takers? Then the answer is:
The new cartridge significantly outshot the range safety templates then in use, causing some issues. A. “training cartridge” for use on these ranges which replicated the original 30-06 ballistics was then quickly introduced, which was the 30 M2 cartridge. Soldiers much preferred this cartridge, due to the lighter recoil, and because the majority of the old First World War machine gunners had moved on (so there was nobody who really remembered doing extreme range barrages with Vickers) and the fact that the M2 cartridge was cheaper because it used less materials in its manufacture, the M1 cartridge was dropped.
Okay, new question:
A Swiss gentleman named Rubin, who designed the British .303 cartridge, offered a rimless version to the British Army. For what spurious reason was this rimless version turned down? (It would have been such a storming cartridge…)